黄山旅游推介会：黄山旅游亮像美国纽约时代广场户外屏

黄山旅游推介会：黄山旅游亮像美国纽约时代广场户外屏

继黄山旅游发展股份有限公司形象宣传片登陆美国纽约时代广场户外屏幕后，2019年5月黄山旅游推介会再一次亮相美国纽约。

时逢中国的五一小长假期间，魅力的黄山风景区，单日迎接了来自世界八方游客达5万以上。与此同时，黄山旅游在大洋彼岸的美利坚纽约世贸中心、联合国总部以及中国驻美大使馆连续开展三场专题推介会，多角度、全方位、近距离向美国民众和海外游客展示着“美好安徽梦幻黄山 迎客天下”的品牌形象，再一次在全世界人的面前展示了“梦幻黄山、礼仪徽州”的魅力，进一步连接美国、乃至世界与黄山旅游的纽带，夯实了中美沟通和合作的基础。

（黄山旅游亮像美国纽约时代广场户外屏）

 黄山旅游推介会议期间，黄山旅游向世界展示了大美黄山的奇绝风光，以及徽州的文化的源远流长，配合原汁原味的古徽州的节目演出，让海外游客进一步感受、品味、走进黄山，与此同时黄山旅游股份公司与中美友好协会，就境外市场宣传推广签署了框架合作协议，进一步将“天下第一奇山·黄山”更加全面的面向全世界。

（5月黄山风景区的杜鹃花已含苞待放）

推介活动期间，黄山市市委副书记、市长孔晓宏、黄山旅游发展股份有限公司董事长章德辉、黄山形象大使、艾问创始人艾诚受邀同纳斯达克亚太区主席麦柯奕（Bob McCooey）及纳斯达克中国区首席代表郝毓盛进行会谈，共议中国企业在纳斯达克的机遇与未来。具体探讨内容如下：

（黄山旅游纽约推介会）

以下为黄山旅游美国纽约推介会问答详情：

孔晓宏：黄山传统产业里面现在应用新技术的这些企业我们理了一下包括像汽车技术行业，包括新零售业态，包括文化产业，大概有五百多家企业。其中有一些是符合纳斯达克的准入条件的，纳斯达克会欢迎什么样的中国企业来纳斯达克上市？

There are about 500 traditional companiesthat are using new technology inHuangshan City, including those car businesses,new retail businesses, cultural businesses, etc.  Whentalking about the listing on Nasdaq, I think that some companies inHuangshan City are qualified. What kind of Chinese companies are welcomed?

Bob McCooey：我认为公司应该根据自己的实际情况做出最适合自己的选择，所以我们不会劝公司一定要进行海外上市。因为实际上大多数公司还是会更适应他本土的市场，就像大多数美国公司在美国上市，大多数中国公司在中国上市。如果他们选择纳斯达克，那么我坚信我们纳斯达克将会是他们最理想的合作伙伴。

Well, I would think the company should makethe best decision that's for them. So we don't try to convince companies not tolist locally because most companies actually belong in their local market. MostUS companies list on US markets. Most Chinese companies list on the localmarket. And so if they do make that decision, then we firmly believe thatNasdaq is the right partner for them and that's where we compete. 

德辉：请教一个问题，对于像中国主板上市的公司，我们旅游类公司对资源有一定依赖性的，这种旅游类的上市公司，如果说要到纳斯达克来上市，有什么好的建议？

Could you please give some suggestions forChinese tourist companies listed on the Chinese main board that rely more onthe natural resources if we want to be listed on Nasdaq?

Bob McCooey：首先要看你是否需要融资。如果您不需要融资的话，其实没有必要再去花费额外的成本进行海外上市。

So first of all, I want to say, do you wantto or need to raise more capital? If you don't, then there may not be any otherreason to add additional cost to your business if you don't need additionalcapital to grow your business.

其次，如果您打算拓展在海外的业务，那到美国纳斯达克上市可能是个不错的选择。

Secondly, if you were going to grow yourbusiness outside of china, it might make a lot of sense for you to doadditional listing um, on Nasdaq in the United States. 

还有就是如果您决定到海外上市的话，纳斯达克是全球唯一一个能全程为您提供所有相关服务和支持的交易所，从个体到公开发行股票，从本土走向国际，从品牌化到市场化。

That being said, if you decide that youwant to do additional listing you know Nasdaq provides all of the services andthe support that you need to make that transition. We're the only exchange inthe world who owns the services to help companies make the tough transitionfrom private to public, or certainly from one side of the world to the other interms of the listing along with the branding and marketing and investorservices that company needs. 

也就是说，我们会全程配合要上市的公司，所以我们才会在北京和香港设立团队专门为公司提供所需要的相关服务。我们想要跟公司保持一种长期的合作关系而不是一锤子买卖，所以我们愿意为上市公司付出大量的时间和精力。

So we work very closely with our companies.That's why we have a team in Beijing led by Chris, the team in Hong Kong whoprimarily perform the services that companies need and employ from us. Uh, butwe spend a lot of time with our companies because we truly believe that this isa long-term partnership that we create with them rather than just atransaction. 

艾诚：作为全球新兴科技企业的聚集地，纳斯达克欢迎其他类型的，比如传统产业的企业吗？

As a dream land of global emerging scienceand technology enterprises, would you welcome companies like moretraditional business over here?

Bob McCooey：大家总觉得纳斯达克好像就只有科技类公司，但其实很多非科技类公司也在纳斯达克上市，比如很多来自中国的公司都是创新型公司，但他们并非科技型公司。

I think that people always just associateNasdaq with technology companies while most of our companies are not technologycompanies. They are all innovative and entrepreneurial, like Chinese companies,but they're not all technology companies. 

艾诚：2019年有哪些赴纳斯达克上市的中国企业给您留下了深刻的印象？

Since 2019, does any Chinese companieslisted on Nasdaq impress you?

Bob McCooey：我觉得已经上市的好几家中国公司都还不错，市场的反应也表明了对这些好公司的欢迎。还有一些即将上市的公司也都不错。

I would say that quite a few ones that havegone public already are impressive companies. We’ve seencompanies will join Nasdaq family in the near future, are prettyinteresting as well.

艾诚：问题是上市之后， 大部分的中国公司到美国面临一个问题，什么样的中国故事是美国资本容易接受的？因为我们也看到很多企业在资本市场遭遇滑铁卢。

Considering the failure of some Chinesecompanies listed in the United States, what kind of story do you think ispersuasive for the investors in the United States?

Bob McCooey：资本市场上最重要的故事是这个行业的成长性，这家公司要怎么成长，会有什么样的成长机会，扩张是否能超越区域甚至超越中国的范畴？所以关于成长性的故事一定能让公司成为关注的焦点。让投资者看到你的产品有巨大的市场，这也是为什么新氧和Beyond Meat能在上市后有如此好表现的原因所在。

Well, the most important story in themarkets is growth. How are you growing? What is your opportunity to continue togrow? Will you grow outside of your province?Will you grow outside China? Sothe growth story is something that is what's getting the most attention to uhcompanies. It's the reason why So-Young did so well today. It is the reason whyBeyond Meat did well today in their IPOs. It is because investors recognizethat there is a huge market for their products. 

会谈的最后，孔晓宏市长再次表达了对Bob McCooey的感谢，他也希望黄山旅游及黄山市的企业在未来几年能有机会登陆纳斯达克。

以上内容及部分图片转载自《艾问人物》微信公众号

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